Keep the Costs Down by Preparing Ahead

Photographs - Pictures of yourself, your staff, products, buildings, clients, etc. with permission to use individuals' photos on the web.

Company logo - Clean copy of logo, preferably oversize or digital image, other graphic art used for organization, maps of office locations, sample of letterhead.

Brochures - Samples of brochures, pamphlets, flyers, posters, etc.

Contact information - Names, addresses, phone and fax numbers, email addresses of all contact people. A brief description of individual responsibilities may be useful.

Writing for the web - All text to be included on the web should be updated and checked for accuracy before turning it over to our representative. It can be partly on separate sheets or on disk, and partly from printed brochures.

People browse the web, but don't often read much of the text on the screen unless their curiosity is engaged. Dense text, is only appropriate on the web under special circumstances.

Use simple sentences, and break up your text into short paragraphs. Use headers for sections which hook readers' interest.

Know your audience - Before you start, you should determine who your primary audience is. Is it your customers? Stockholders? Founders? Children? Adults? Special group? Men? Women? Your audience will determine what information will be included in your web.